Share of communications experts measuring impact of touchpoint marketing Belgium 2018
The statistic displays the results of a survey of the share of communications experts in advertising and creative agencies who measure the impact of touchpoint marketing on their brand in Belgium in 2018. The survey results show that as of 2018, a sizable share of communications experts surveyed did not constantly measure the impact of touchpoints on their brand. Just over 40 percent of respondents indicated that they did not measure the effects of touchpoints, however, approximately 60 percent of respondents indicated that they did so.