Book purchases by store brand in Germany 2024

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We asked German consumers about "Book purchases by store brand" and found that "Amazon" takes the top spot, while "Schmitt & Hahn" is at the other end of the ranking.
Find this and more survey data on book purchases by store brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Book purchases by store brand in Germany as of March 2024

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Number of respondents

2,005 respondents

Age group

18-64 years

Special properties

respondents who spent money on books

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you purchased printed books in the past 12 months (in-store or website)?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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