Book purchases by store brand in Italy 2023

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We asked Italian consumers about "Book purchases by store brand" and found that "Amazon" takes the top spot, while "Macrolibrarsi" is at the other end of the ranking.
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Book purchases by store brand in Italy as of December 2023

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Number of respondents

1,007 respondents

Age group

18-64 years

Special properties

respondents who spent money on books (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you purchased printed books in the past 12 months (in-store or website)?"

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