Digital advertising touchpoints in Germany 2023

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"Video portals (e.g., YouTube)" and "Search engines" are the top two answers among German consumers in our survey on the subject of "Digital advertising touchpoints".
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Digital advertising touchpoints in Germany as of December 2023

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Number of respondents

35,938 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

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