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In 2022, advertising spending in China amounted to close to 180 billion U.S. dollars, representing by far the highest ad spend across the Asia-Pacific region that year. Japan followed with an ad spend of around 48 billion dollars.
Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars)
Other statistics that may interest you Advertising in the Asia-Pacific region
Overview
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Ad spend
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- Premium Statistic Advertising spending APAC 2014-2023
- Premium Statistic Ad spending APAC 2018-2027, by subregion
- Premium Statistic Largest advertising markets APAC 2022, by ad spend
- Premium Statistic Ad spend share of digital and traditional advertising APAC 2022, by subregion
- Premium Statistic Ad spend share by industry APAC 2022, by subregion
Traditional
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- Premium Statistic Television ad spending APAC 2012-2024
- Premium Statistic Outdoor ad spending APAC 2012-2024
- Premium Statistic Newspaper ad spending APAC 2012-2024
- Premium Statistic Radio ad spending APAC 2012-2024
- Premium Statistic Magazine ad spending APAC 2012-2024
- Premium Statistic Cinema ad spending APAC 2012-2024
Digital
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- Premium Statistic Revenue of the digital advertising market APAC 2022, by country
- Premium Statistic Revenue of the social media advertising market APAC 2022, by country
- Premium Statistic Revenue of the search advertising market APAC 2022, by country
- Premium Statistic Revenue of the video advertising market APAC 2022, by country
- Premium Statistic Revenue of the banner advertising market APAC 2022, by country
- Premium Statistic Revenue of the digital classifieds market APAC 2022, by country
Leading agencies
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Advertiser perspective
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Further Content: You might find this interesting as well
Statista. (August 31, 2023). Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country
Statista. "Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars)." Chart. August 31, 2023. Statista. Accessed May 09, 2024. https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country
Statista. (2023). Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country
Statista. "Largest Advertising Markets in The Asia-pacific Region in 2022, by Ad Spend (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country
Statista, Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country (last visited May 09, 2024)
Largest advertising markets in the Asia-Pacific region in 2022, by ad spend (in billion U.S. dollars) [Graph], Statista, August 31, 2023. [Online]. Available: https://www.statista.com/forecasts/1413467/apac-advertising-market-spending-by-country