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The statistic shows information on the channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017. During the survey, 59 percent of respondents stated than they purchased video ads programmatically, while 88 percent were buying display advertising programmatically.
Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017
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Dun & Bradstreet. (November 14, 2017). Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/416026/programmatic-ad-channel-usa/
Dun & Bradstreet. "Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017." Chart. November 14, 2017. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/416026/programmatic-ad-channel-usa/
Dun & Bradstreet. (2017). Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/416026/programmatic-ad-channel-usa/
Dun & Bradstreet. "Channels for Which B2b Ad Buyers Purchased Ads Programmatically in The United States as of October 2017." Statista, Statista Inc., 14 Nov 2017, https://www.statista.com/statistics/416026/programmatic-ad-channel-usa/
Dun & Bradstreet, Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017 Statista, https://www.statista.com/statistics/416026/programmatic-ad-channel-usa/ (last visited April 26, 2024)
Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017 [Graph], Dun & Bradstreet, November 14, 2017. [Online]. Available: https://www.statista.com/statistics/416026/programmatic-ad-channel-usa/