Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowIn 2023, the only growth category among groceries Americans plan to buy for Thanksgiving was plant-based meat. Nine percent of respondents planned to buy plant-based meat. Compared to 2022, this is an increase of two percent.
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Turkey
Thanksgiving meal
Thanksgiving and Black Friday shopping
Thanksgiving travel