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An April 2023 survey revealed that both Bridge Millennials and Millennials were the most likely group to be subscribed to receive at least one retail product in the mail, with 39 percent of respondents from each cohort reporting this. Baby boomers were the least likely, at 9.4 percent.
Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort
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Other statistics that may interest you Subscription commerce
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Categories
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Meal kit delivery
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Consumer behavior
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- Premium Statistic Subscription commerce conversion rates worldwide 2022, by vertical
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U.S. market highlights
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- Premium Statistic U.S. consumers with at least one retail product subscription in 2023, by generation
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Further Content: You might find this interesting as well
sticky.io. (August 16, 2023). Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/
sticky.io. "Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort." Chart. August 16, 2023. Statista. Accessed June 08, 2024. https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/
sticky.io. (2023). Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort. Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/
sticky.io. "Share of Consumers with at Least One Retail Product Subscription in The United States as of April 2023, by Generational Cohort." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/
sticky.io, Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort Statista, https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/ (last visited June 08, 2024)
Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort [Graph], sticky.io, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1418035/consumers-retail-product-subscription-united-states/