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During a March 2023 survey carried out in Great Britain, 65 percent of responding consumers stated that they found points-based loyalty programs appealing or that they would be interested in joining one in the future. The second most popular type were milestones/stamps-based programs, named by a third of respondents.
Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023
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Other statistics that may interest you Loyalty programs and marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic Loyalty management market value worldwide 2020-2029
- Premium Statistic Marketing priorities in EU-5 2023
- Premium Statistic Level of consumer brand loyalty in the UK 2021-2023
- Premium Statistic Loyalty scheme memberships in Great Britain 2018-2022, by sector
- Premium Statistic Gen Z loyalty program membership in Great Britain 2018-2022, by gender
- Premium Statistic Change in brand loyalty in the UK 2018-2023
Market leaders
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- Premium Statistic Industries with highest customer loyalty in retail in the UK 2022
- Premium Statistic Most attractive loyalty schemes in Great Britain 2022
- Premium Statistic Most consumer-friendly supermarket loyalty programs in the UK 2022
- Premium Statistic Leading coupons and rebates websites in the UK 2023, based on visit share
- Premium Statistic Most downloaded discount apps in the UK 2023
- Premium Statistic Tesco Clubcard - key data 2024
- Premium Statistic Sainsbury's Nectar - key data 2023
- Premium Statistic Asda Rewards - key figures 2022
Marketer perspective
8
- Premium Statistic Technology areas planned or innovated by UK retailers 2022
- Premium Statistic Frequency of measuring marketing metrics in the UK 2023
- Premium Statistic In-store features impacting customer loyalty according to UK & U.S. retailers 2022
- Premium Statistic Share of general retailers planning to outsource payment innovations in UK & US 2022
- Premium Statistic Payment types accepted by all e-commerce vendors in the UK in 2022 and 2024
- Premium Statistic Objectives of AI deployment in marketing in the UK 2023
- Premium Statistic Benefits of CDPs in the UK 2022
- Premium Statistic Leading results seen by companies investing in sustainable marketing in Europe 2022
Consumer perspective
7
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Consumer expectations towards loyalty programs in the UK 2022
- Premium Statistic Most appealing types of loyalty programs in Great Britian 2023
- Premium Statistic Benefits of loyalty programs in the UK 2022
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Reasons why consumers opt into mobile marketing in the UK 2023
- Premium Statistic Main in-store mobile shopping activities in the UK 2023
Further Content: You might find this interesting as well
YouGov. (March 14, 2023). Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/
YouGov. "Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023." Chart. March 14, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/
YouGov. (2023). Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/
YouGov. "Most Appealing Types of Loyalty Programs According to Consumers in Great Britain as of March 2023." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/
YouGov, Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023 Statista, https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/ (last visited June 10, 2024)
Most appealing types of loyalty programs according to consumers in Great Britain as of March 2023 [Graph], YouGov, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1399690/type-loyalty-programs-great-britain/