Major news brands and Gen Z awareness in the U.S. 2022
A U.S. survey found that Gen Z adults had, for the most part, lower awareness of established news brands than U.S. adults in general, with 16 percent of Gen Z saying they had never heard of NBC and around a third admitting they were not aware of The New Yorker. MSNBC, The Associated Press, Bloomberg, and Breitbart also fared poorly in this respect, though Gen Z's news consumption habits (predominantly online and via social media) mean that this lack of awareness of major brands is less surprising than it may seem.