Most well-known price comparison portals in the UK 2023
comparethemarket is the most well-known price comparison portal in the UK, with a brand awareness of 87 percent. Slightly behind on this list is GoCompare which is recognized by 85 percent of internet consumers, followed by another 84 percent of consumers who are aware of Confused.com.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.