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During the fourth quarter of 2023, smartphones accounted for 78 percent of retail site visits in the United Kingdom and were used to make 71 percent of online shopping orders. Meanwhile, desktop computers generated 20 percent of retail website traffic and were behind 27 percent of all purchases.
Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device
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Other statistics that may interest you E-commerce in the United Kingdom (UK)
Overview
4
- Premium Statistic Total retail e-commerce revenue in the United Kingdom 2017-2027
- Premium Statistic E-commerce sales growth percentage in the United Kingdom (UK) 2020-2026
- Basic Statistic Online share of retail trade in selected European countries 2014-2022
- Premium Statistic Main cross-border online shopping markets in the UK 2022, by market share
Online Retail
6
- Basic Statistic Internet retail sales value trend annually in the United Kingdom (UK) 2008-2023
- Basic Statistic Internet retail sales value trend monthly in Great Britain 2018-2024
- Premium Statistic Online retail sales in the United Kingdom (UK) 2012-2022
- Premium Statistic Internet retail: monthly sales value in Great Britain 2016-2023
- Premium Statistic Online share of retail sales in the United Kingdom (UK) 2011-2022
- Basic Statistic Online share of retail sales in Great Britain March 2024, by sector
Major players
4
Segments
6
- Premium Statistic E-commerce revenue in the United Kingdom 2017-2028, by segment
- Basic Statistic Internet retail sales value change in Great Britain March 2024, by sector
- Premium Statistic Main online shopping categories in the UK 2022, by market share
- Premium Statistic Most purchased product categories online in the UK 2022
- Premium Statistic United Kingdom: Top 10 fashion online stores 2022
- Premium Statistic United Kingdom: Top 10 consumer electronics online stores 2022
Consumption
5
- Premium Statistic Online retail users in the United Kingdom 2017-2025
- Premium Statistic Penetration rate of e-commerce in the UK 2020-2029
- Premium Statistic Products most frequently bought online in the UK 2022
- Premium Statistic Reasons to shop online in the UK 2022, by level of importance
- Premium Statistic Most popular online payment methods in the UK 2022
Device usage
7
- Premium Statistic Online retail website visits and orders in the UK 2023, by device
- Premium Statistic Most common devices for online purchases in the UK 2023
- Premium Statistic Device preference for online shoppers in the UK Q2 2023, by generation
- Premium Statistic Device preference for online shoppers in the UK Q2 2021-Q2 2023
- Premium Statistic Cart abandonment rate in the UK 2023, by device
- Premium Statistic British online shopper conversion rate 2021-2022, by device
- Basic Statistic Average online order value in Great Britain 2021-2022, by device
Further related statistics
17
- Most visited fashion websites worldwide 2020, by monthly visits
- Enterprises in Sweden which received online orders 2014, by customer and industry
- Enterprises which received online orders in Sweden 2011-2016
- Leading clothing & accessories online stores in Russia 2017, by average order value
- Distribution of online retail sales China 2011-2017, by device
- Colombia: leading online travel retailers 2018
- Mexico: leading online travel retailers 2018
- Global e-commerce social traffic and GMV H1 2018, by source
- Individuals who ordered medicine online in Sweden 2019 by age group and gender
- Average e-shopper spending in Australia 2013-2015
- Share of e-commerce orders in Turkey 2023, by region
- Online shopping orders in China in 2011, by province
- Leading U.S. e-retailers in 2018, ranked by web conversion rate
- E-commerce as share of total retail in Latin America 2022, by country
- British visitors in the Canary Islands 2010-2022
- Moulded rubber articles: sales volume in the United Kingdom 2011-2018
- Height considered ideal for men/women in Serbia 2019
Further Content: You might find this interesting as well
Statistics
- Most visited fashion websites worldwide 2020, by monthly visits
- Enterprises in Sweden which received online orders 2014, by customer and industry
- Enterprises which received online orders in Sweden 2011-2016
- Leading clothing & accessories online stores in Russia 2017, by average order value
- Distribution of online retail sales China 2011-2017, by device
- Colombia: leading online travel retailers 2018
- Mexico: leading online travel retailers 2018
- Global e-commerce social traffic and GMV H1 2018, by source
- Individuals who ordered medicine online in Sweden 2019 by age group and gender
- Average e-shopper spending in Australia 2013-2015
- Share of e-commerce orders in Turkey 2023, by region
- Online shopping orders in China in 2011, by province
- Leading U.S. e-retailers in 2018, ranked by web conversion rate
- E-commerce as share of total retail in Latin America 2022, by country
- British visitors in the Canary Islands 2010-2022
- Moulded rubber articles: sales volume in the United Kingdom 2011-2018
- Height considered ideal for men/women in Serbia 2019
Salesforce Research. (February 7, 2024). Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/
Salesforce Research. "Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device." Chart. February 7, 2024. Statista. Accessed June 08, 2024. https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/
Salesforce Research. (2024). Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device. Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/
Salesforce Research. "Distribution of Retail Website Visits and Orders in The United Kingdom as of 4th Quarter 2023, by Device." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/
Salesforce Research, Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device Statista, https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/ (last visited June 08, 2024)
Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device [Graph], Salesforce Research, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/