Digital Economy UK - Building brands on the potential of nano- and micro-influencers

In this recorded webinar from August 2022, Agnieszka Guttmann, Team Lead Media & Advertising, and Vadim Makarenko, Director Research Digital invited you to join their 30-min webinar on nano- and micro-influencers role in building brands.

Influencer marketing is no longer in its infancy. Driven by social media’s rapid growth, more and more brands build their market share without spending a penny on traditional advertising. Retail, fashion, FMCG, and many other industries are exploring new marketing opportunities in cooperation with powerful Facebook, Instagram and TikTok stars with high media reach. Yet they don't have to focus on the glossy online stars at all. In the world of influencers, a “think small” strategy can win big because fewer followers often translate into more time for personal interaction and more genuine relationships with their fans. Hiring nano- or micro-influencers costs significantly less than employing a celebrity yet brings similarly good if not better results.

The webinar covers:

·         Keyways to managing the influencer marketing

·         Stories of brands that did their influencer marketing well

·         Nano- and micro-influencers that proved to be successful

·         Price ranges for campaigns with nano- and micro-influencers

·         Trends and developments in the influencer universe

Please reach out to webinars@statista.com if you have any questions.