State of eCommerce in 2022 - Similarweb and Statista

In this recorded webinar from February 2022, Mackenzie Cahill, Director of Industry, Retail & CPG from Similarweb and Tim Risse, Head of Sales eCommerce from Statista shared some insights on the state of E-Commerce in 2022.

eCommerce is evolving quickly, with the COVID-19 pandemic accelerating further eCommerce adoption. Even with the return of in-store shopping, eCommerce is here to stay, and shoppers are buying everything online. Statista and Similarweb teamed up to bring you actionable eCommerce insights. Within the webinar we covered the following topics:

-          How is COVID-19 transforming the eCommerce sector for both big-box and independent retailers?

-          What are the current traffic, engagement, and revenue benchmarks in the space? (Shown on the example of a fashion company)

-          What does the return of in-store shopping mean for eCommerce ahead?  

-          What trends should you anticipate in 2022? 

At the end, our speakers answered the following questions: What other changes has COVID had on consumer behavior? Does it make sense to continue investing heavily in eCommerce activities and eCommerce marketing? And a question about eCommerce growth in Europe for players in other industries.

And if you have any questions, don’t hesitate to reach out to webinars@statista.com.