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Books in Hungary - statistics & facts

Even though the majority of Hungarians prefer other free time activities over reading, book sales revenue reached 59 million forints as of 2022, and nearly 18 thousand book titles were published. However, the number of users in the physical books market is expected to decrease in the country to 1.38 million by 2027 from 1.77 million recorded in 2022.

Publishing industry

The Hungarian publishing industry generated approximately 157 million U.S. dollars’ worth of revenue from sales and licenses in 2021, representing a decrease of 13 percent compared to the year before. The trade sector accounted for the majority of the profit, while educational books contributed with only nine million U.S. dollars to the industry revenue. Before 2013, the school book market used to be highly competitive in Hungary. However, the school system, as well as the educational book market, was restructured through a series of measures introduced during 2011 and 2012. The launching of the School Book Supplier, a state-owned distribution entity that became the only available channel for acquiring school books, shortly drove educational book publishers out of the Hungarian market.

The future of digital books

Over the past two decades, e-books and e-readers have become a lucrative industry in many parts of the world. However, the e-book market is not as developed in Hungary as in some other parts of Europe because in 2022, there were only 0.6 million e-book users in the country with a population of approximately 10 million. In the same year, revenue from e-book sales amounted to 2.58 million U.S. dollars and is expected to follow an increasing trend until 2026. Even though the popularity of reading seems to be declining in Hungary, the digital segment still has the potential to develop and reshape Hungarians’ book consumption habits.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Flora Medve, Dec 21, 2023

Key insights

Book sales revenue in Hungary
59bn HUF
Physical books market user number in Hungary
1.77m
Number of books published in Hungary
17.1k
Get more insights

Editor’s Picks Current statistics on this topic

Book sales revenue in Hungary from 2010 to 2022 (in million forints)

Books

Book sales revenue in Hungary 2010-2022

Number of books and booklet titles published in Hungary from 2010 to 2022

Books

Number of books and booklets published in Hungary 2010-2022

Distribution of the book sales revenue in Hungary in 2022, by category

Books

Share of book sales revenue in Hungary 2022, by category

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