Alexandra Borgeaud
Research expert covering cybersecurity and tech in Latin America
Get in touch with us nowCustomer Relationship Management retains its popularity
In France, the software market and more specifically, the business software market, comprising both the enterprise software and Customer Relationship Management (CRM) software segments, have experienced steady growth over recent years. CRM tools are the most-used enterprise software globally, including in France where the market is currently experiencing a boom and is expected to exceed two billion U.S. dollars by 2024. This is hardly surprising, as these tools are designed to attract, process, and analyze information about potential and already-existing customers, with the aim of building loyalty by offering them services tailored to their needs. Once the relationship with customers is established, CRM not only allows to develop these relationships further, but also to improve the image of the company and its products as it does so. To achieve that, companies are required to know their clients and listen to them, demonstrating relational skills and offering personalized advice and offers. Larger companies in France are at the forefront of CRM tool use, as almost half of enterprises with 250 employees or more used cloud-hosted CRM software in 2023.The future of enterprise tech: Cloud, AI, and Big Data
Cloud-based software and Software as a Service (SaaS) have gone completely mainstream over the past few years, and trends in enterprise software point towards a future defined by cloud computing, artificial intelligence (AI), and big data analytics. Cloud-based solutions provide enhanced flexibility and scalability, allowing businesses to adapt quickly to changing needs and to integrate emerging tech at a rapid pace without massive infrastructure investments. As of 2023, e-mails, file storage, and office software were the most subscribed to services by French companies paying for cloud computing services. Enterprise software's ability to harness big data analytics is another game-changer, allowing businesses to uncover hidden insights, optimize operations, and gain a competitive edge by making data-driven decisions. Looking ahead, businesses that effectively leverage the power of enterprise software will increasingly have a competitive advantage in the digital age.
