German sporting goods companies successfully compete on a global level. When looking at the revenue of leading sports brands worldwide, Adidas came in second after Nike. The brand’s online store was among the most profitable online sports stores in the country, based on e-commerce sales.
As far as recreational sports or exercise go, Germans mostly participate in a variety of activities. When looking at membership figures for various types of sports, fitness studios were the most popular choice, followed by soccer and gymnastics. Consumers are clearly eager to buy the right gear for their chosen pursuits. Revenue from sportswear sales in Germany only grew in recent years, amounting to around 4.49 billion euros in 2022. Forecasts predict further growth well into the 2020s.