Nota: La página que ha solicitado no está en su idioma predeterminado. Usted está usando nuestra plataforma en otro idioma ahora.

Discount grocery stores in Italy - statistics & facts

In just over a decade, discount grocery stores have nearly doubled their presence in Italy. If in 2010 market share was a modest 12.6 percent, by 2023 it had surged to 25 percent. During challenging times, consumers tend to exhibit certain behaviors, such as reducing dining out frequency or cutting back on expensive products. However, when it comes to essential activities such as grocery shopping, customers facing financial constraints due to inflation often turn to private labels and shift towards discount stores. While supermarkets and hypermarkets still dominate the Italian food retail market, discount stores have swiftly gained ground, now coming in close behind and poised to further capitalize in this uncertain period.

Discount store industry

In 2022, discount stores in Italy achieved sales amounting to nearly 24 billion euros, with a total of 5,692 stores operating throughout the country. The region of Lombardy, owing to its size and population, had the highest number of outlets. However, this type of retail format had a more significant presence in southern regions like Sicily, Sardinia, and Apulia, where it captured over a third of the total retail market share. Among discounters, the leadership position in the country was held by Eurospin, a national retailer headquartered in the town of San Martino Buon Albergo. Since its establishment, Eurospin has expanded its operations across various regions in Italy, as well as internationally in Slovenia and Croatia, and commanding a 31 percent market share in the discount store segment. The German-based Lidl followed closely behind with a share of just over 22 percent, while another Italian brand, MD, secured the third position. Despite their strong presence in the Italian discount retail market, these three brands collectively held less than a seven percent market share in the overall retail sector of the country.

Inflation and consumer behavior

How did consumers act to regain purchasing power? They increasingly sought solace in private labels, which reached their highest market share of nearly 21 percent in 2022. Private labels have typically been associated with discount stores and tend to have a strong presence in such establishments. When deciding on their preferred grocer, Italian consumers primarily considered convenience and affordability as key factors. Private labels and the discount channel have thus acted as a safety net against inflation, despite the latter reporting higher product prices, as evidenced by the example of the chain Aldi, which saw an average price increase of 18 percent between 2022 and 2023. As inflation and food prices continued to rise, Italians' average yearly expenditure in this type of retail format also increased. Only time will tell if the discount retail sector can sustain its growth momentum and capture more market share, particularly should rising prices begin to stabilize.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Jan 10, 2024

Key insights

Discount stores sales area
3.8m square meters
Penetration rate of discount stores
85.9%
Average yearly expenditure in discount stores in Italy
734 EUR
Get more insights

Editor’s Picks Current statistics on this topic

Total food retail sales value in Italy between 2019 and 2022 (in billion euros)

Food & Beverage

Food retail sales in Italy 2019-2022

Food sales distribution in Italy in 2023, by retail formats

Retail & Trade

Share of sales of food in Italy 2023, by store format

Share of sales value of consumer packaged goods (CPG) in Italy in 2022*, by retail formats

Retail & Trade

Sales value share of CPG in Italy 2022, by store format

Related topics

Food retail

3

Discount stores

2

Recommended statistics

Overview

7

Overview

Leading retailers

5

Leading retailers

Eurospin

3

Eurospin

Lidl

4

Lidl

MD

4

MD

Other stores

3

Other stores

Prices and expenditure

4

Prices and expenditure

Consumer behavior

4

Consumer behavior

Further reportsGet the best reports to understand your industry

Supermarkets and hypermarkets in Italy
Supermarkets and hypermarkets in Italy
Discount supermarkets in the Netherlands
Discount supermarkets in the Netherlands
Food retail in Italy
Food retail in Italy
Discount grocery stores in the U.S.
Discount grocery stores in the U.S.
Discount grocery stores in Germany
Discount grocery stores in Germany

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu