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Full service restaurants in the U.S. - statistics & facts

While many of the United States’ world-famous restaurant brands are quick service restaurants (QSRs), the country is also home to a thriving full service restaurant (FSR) industry. FSRs are typically defined as sit-down restaurants that deliver table service and can include a range of restaurant types from casual family restaurants to fine dining establishments. In 2022, the output of the FSR franchise industry in the U.S. amounted to 76.5 billion U.S. dollars, a figure that was forecast to grow by 2023. Meanwhile, there were almost 33 thousand FSR franchise establishments in the U.S. in 2022, with employment at full service restaurants in the U.S. reaching over one million.

What are the leading full service restaurants in the U.S.?

Some of the most popular FSR franchises in the U.S. include Applebee’s, Olive Garden, and the International House of Pancakes (IHOP). While Applebee’s and IHOP are subsidiaries of Dine Brands Global, Olive Garden’s parent company is Darden Restaurants. Dine Brands Global and Darden Restaurants are two of the biggest multi-brand restaurant operators in the U.S. and their restaurants have some of the highest FSR franchise sales in the country. During 2022, Applebee’s and IHOP reported sales from their franchise restaurants amounting to 4.24 billion U.S. dollars and 3.36 billion U.S. dollars, respectively. Meanwhile, Olive Garden’s average annual sales per restaurant peaked at 5.1 million U.S. dollars.

How satisfied are consumers with full service restaurants in the U.S.?

The American Consumer Satisfaction Index (ACSI) is a national survey that measures consumer satisfaction through their evaluations of the quality of goods and services. The ACSI scores on a 0-100 scale, with 100 being the highest and best possible score. In 2023, the ACSI score of full service restaurants in the U.S. was 81. Meanwhile, the FSR with the highest ACSI score in the U.S. was Outback Steakhouse, which scored 83 that year. In comparison, Olive Garden, Applebee’s, and IHOP received ACSI scores of 80, 79, and 72, respectively. Despite the high franchise sales and overall consumer satisfaction with FSRs in the U.S., in April 2023, around half of U.S. adults stated that they had been dining out less at full service restaurants compared to six months ago.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Dec 18, 2023

Key insights

FSR chain with the highest sales in the U.S.
Applebee's
FSR chain with the most units in the U.S.
IHOP
FSR chain with the highest average unit volume in the U.S.
STK Steakhouse
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