Largest video streaming segments
While SVOD is still the most popular video streaming segment, with Netflix, Amazon Prime Video, Hulu, and Disney+ amassing the majority of subscribers, advertising-based streaming is catching up. A September 2022 forecast shows that AVOD is expected to reach over 50 percent of the U.S. population by 2026. As a result of increasing subscription prices in a looming recession, the ad-supported tier drives interest as it gives consumers a chance to save money and marketers the possibility to try out new engagement methods. One of the newest and fastest growing segments of the video streaming market in the U.S. is free ad-supported streaming TV (FAST) featuring linear channels. From 2020 to 2022, the share of FAST viewers in the country increased by 18 percentage points and although it decreased slightly in 2023, FAST services, such as The Roku Channel, Samsung TV Plus, and Freevee, are unlikely to disappear anytime soon.Most popular content
Original programming is the most enjoyed content type on several platforms in the United States. Netflix in particular is known for its own productions, and so it is not surprising that the streaming giant dominated the ranking of the most popular original TV shows among video streaming services in 2022. “Stranger Things,” “Wednesday,” and “Ozark,” to name just a few have been watched for several hours by their audiences. While originals as well as recent movies and current TV seasons were enjoyable content on subscription-based services, FAST viewers opt for older movies, bingeable episodes of TV series, and live events like sports and news channels. After a decade of a rising on-demand market, the new trend of watching linear channels on streaming TV services has undeniably changed the viewing experience. Consumers can now not only choose from several video streaming platforms, but also from a variety of monetization and content options. This has led to even the larger subscription on-demand services like Netflix and Disney+ to attempt to retain customers and keep them engaged by launching ad-supported tiers and provide users with live content.
