Hard seltzer market- Statistics & Facts

U.S.: off-premise sales of hard seltzer 2018-2028

Off-premise dollar sales of hard seltzer in the United States from 2018 to 2028 (in million U.S. dollars)

Revenue of the out of home hard seltzer industry in the U.S. 2018-2027

Revenue of the out of home hard seltzer market in the United States from 2018 to 2027 (in billion U.S. dollars)

Volume of hard seltzer in the U.S. 2018-2028

Volume of hard seltzer in the U.S. 2018-2028 (in million liters)

U.S.: hard seltzer c-store dollar sales 2023

Retail dollar sales of hard seltzer in convenience stores in the United States in 2023, by segment (in million U.S. dollars)

U.S.: hard seltzer c-store volume sales 2023, by segment

Retail volume sales of hard seltzer in convenience stores in the United States in 2023, by segment (in 1,000 cases)

U.S. dollar sales of the leading beer centric hard seltzer brands 2023

Dollar sales of beer centric hard seltzer in the United States in 2023, by brand family (in million U.S. dollars)

U.S. dollar sales growth of the leading beer centric hard seltzer brands 2023

Dollar sales growth of beer centric hard seltzer in the United States in 2023, by brand family

U.S. volume of the leading beer centric hard seltzer brands 2023

Volume sales of beer centric hard seltzer in the United States in 2023, by brand family (in 1000 cases)

U.S. dollar sales of the leading spirits centric hard seltzer brands 2021

Dollar sales of spirits centric hard seltzer in the United States in 2021, by brand family (in 1000 U.S. dollars)

U.S. dollar sales growth of the leading spirits centric hard seltzer brands 2021

Dollar sales growth of spirits centric hard seltzer in the United States in 2021, by brand family

U.S. dollar sales of the leading beer centric hard seltzer brands in c-stores 2023

Dollar sales of beer centric hard seltzer in convenience stores in the United States in 2023, by brand family (in million U.S. dollars)

U.S. sales growth of the leading beer centric hard seltzer brands in c-stores 2023

Dollar sales growth of beer centric hard seltzer in convenience stores in the United States in 2023, by brand family

U.S. sales volume of the leading beer centric hard seltzer brands in c-stores 2023

Volume sales of beer centric hard seltzer in convenience stores in the United States in 2023, by brand family (in million cases)

Per-capita consumption of hard seltzer in the U.S. 2019-2028

Per-capita consumption of hard seltzer in the U.S. 2019-2028 (in liters)

Most popular hard seltzer brands U.S. 2024, by generation

Most popular hard seltzer brands in the United States in Q1 2024, by generation

RTD alcohol buyer age distribution U.S. 2023, by segment

Age distribution of RTD alcohol buyers in the United States in 2023, by segment

RTD alcohol buyer income distribution U.S. 2023, by segment

Income distribution of RTD alcohol buyers in the United States in 2023, by segment

Hard seltzer preference reasons United States 2021

Reasons for preference of hard seltzer over other alcoholic beverages in the United States in 2021

U.S.: hard seltzer preference over other alcoholic beverages 2021

What are you drinking less as a result of drinking hard seltzer?

Label claim effect on hard seltzer demand United States 2021

Effect of label claims on hard seltzer demand in the United States in 2021

Hard seltzer consumption locations United States 2021

Common hard seltzer drinking locations in the United States in 2021

Hard seltzer Twitter engagement 2019-2021, by brand

Number of hard seltzer engagements on Twitter from 2019 to 2021, by brand

Leading hard seltzer brands Twitter user gender share 2010-2021

Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand

Leading hard seltzer brands Twitter user age share 2010-2021

Age share of hard seltzer engagers on Twitter from 2019 to 2021, by brand*