How did COVID-19 impact the Brazilian food service industry?
Like many other social activities, out-of-home food consumption in Brazil was highly affected by the COVID-19 pandemic in 2020. As the outbreak unfolded in the country, consumers' food service spending declined, while in-home food consumption displayed an opposite development. As a result, the share of food service sales in Brazil’s total food retail market receded by nearly nine percentage points that year. Amid lockdowns, social distancing, and curfews, foodservice establishments across the world found in delivery tools a way to carry forward their services and satisfy their consumers’ demands. In Brazil, this trend is visible in the growth of food delivery apps' penetration and the popularity of food and meal purchases among mobile buyers.Brazilians’ preferences for eating out
Even though Brazil's traditional cuisine is, for the most part, made up of beans, rice, meat, and exotic fruits, Brazilian consumers are particularly drawn to fast food restaurants. International chains such as McDonald’s and Burger King have become increasingly popular among Brazilians, boosting the expansion of this kind of restaurant in the years before COVID-19. Besides fast food, Japanese cuisine is by far the favorite ethnic food in the South American nation. This preference is linked to the Japanese diaspora in Brazil, which constitutes the nation's largest community outside Japan.Pizza also makes one of the most popular meals in the Portuguese-speaking country, so much so that this food has its official day in Brazil, celebrated on July 10th each year. While worldwide renowned brands such as Domino’s Pizza and Pizza Hut are present in the country, Brazilians have also made the all-you-can-eat format known as ‘rodízio’ one of the most popular options for serving the iconic Italian dish.
