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Cosmetics and personal care industry in Norway - Statistics & Facts

In the past years from 2010 to 2022, the sales value of the total cosmetic market in Norway increased constantly. By the end of this period, cosmetic sales were valued at approximately 16.2 billion Norwegian kroner. Compared to the previous year, the cosmetics market value fell by seven percent. This market includes the following product categories: skin care, sun care, hair care, decorative cosmetics, fragrances and hygiene products. Among these categories, Norwegian consumers spent the most on the skin care segment in 2022, with a sales value of about 4.55 billion Norwegian kroner, followed by hair care products, hygiene products and decorative cosmetics.

Norwegian cosmetics companies

As of January 2024, Normal Norge AS led the revenue ranking of companies in the cosmetics, perfume and hairdressing industry in the Scandinavian country by generating nearly 3.3 billion Norwegian kroner. Essity Norway AS came second with a revenue of roughly 1.7 billion Norwegian kroner. The Norwegian wellness chain offers hygiene, baby and feminine care products, as well as orthopedics and compression therapy solutions.

Consumer price indices

In general, the consumer price index (CPI) of hairdressing salons and personal grooming establishments in Norway increased in recent years, reaching an all-time high in 2023 at 133.5. In a similar fashion with selected products, CPI increased overall from 2009 to 2023 for appliances, articles and products for personal care. This index measures changes in average costs of most consumer goods and services. It reports inflation and deflation (rising and falling prices) where the year 2015 equals 100. In 2023, the index reached 116.6 for other personal care products .

International trade

Between the years 2009 and 2022, the import value of essential oils, perfume and flavor materials grew for the most part, amounting to over one billion Norwegian kroner in 2022. The same could be said about the import of perfumery, cosmetic or toilet preparations during that same period, reaching roughly 6.33 billion Norwegian kroner at the end of the period. In terms of export, the value of essential oils was approximately 87.3 million Norwegian kroner, whereas exported perfumery and cosmetics were valued at 713 million Norwegian kroner.

Employment within the industry

When it comes to employment, there seems to be more people employed as hairdressers, than beauticians in Norway. There appears to be a tendency among employees in the domestic cosmetics market for men to receive higher monthly salaries than women. In 2022, this was the case for beauticians and related workers, as well as for hairdressers.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Feb 15, 2024

Key insights

Sales value of the cosmetic and personal care market in Norway
16.2bn NOK
Sales value of skin care products in Norway
4.6bn NOK
Top cosmetic company based on revenue in Norway
Normal Norge AS
Get more insights

Editor’s Picks Current statistics on this topic

Ranking of companies in the cosmetics, perfume and hairdressing industry in Norway as of January 2024, by turnover (in million NOK)

Cosmetics & Personal Care

Ranking of cosmetics companies in Norway 2024, by turnover

Consumer price index (CPI) of appliances, articles and products for personal care in Norway from 2011 to 2023

Cosmetics & Personal Care

Consumer price index (CPI) of personal care products Norway 2011-2023

Consumer price index (CPI) of hairdressing salons and personal grooming establishments in Norway from 2010 to 2023

Haircare

Consumer price index (CPI) of hairdressing and beauty salons in Norway 2010-2023

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