Korean Love for Coffee
The average adult over 19 years old consumed around one to two cups a day. Coffee has become the go-to beverage for a majority of South Koreans, still growing in popularity. This leads to continuously increasing coffee consumption in the country.Among the most popular mega coffee franchises were Starbucks, Mega Coffee, and Paik's Coffee. However, apart from Starbucks, Ediya had the most cafes in South Korea as of 2022. All of these franchise rivals compete vigorously across different domains such as dessert menus, discount policies, and user-friendly services. Many offer rooms where visitors can study or work, some even with video projectors and whiteboards. Independent cafés on the other hand, tend to specialize in their menu or offer unique concepts in their interior.