A closer look: the performance of the Coca-Cola Company
The Cola-Cola Company’s revenue has fluctuated globally in recent years, reaching around 46 billion U.S. dollars in their most recent financial year. Almost one third of the Coca-Cola Company’s total revenue was generated in North America in that year, making it their most lucrative operating segment by far. Bottling Investments are the company’s second-biggest revenue stream. Coca-Cola’s advertising campaigns are innovative and memorable - going back to art done by American painter Norman Rockwell, to the iconic polar bears of Christmas advertising. The brand owes a large part of its success story to them. As one way to maintain high revenues, the company has increasingly invested in advertising, spending just over five billion U.S. dollars in recent years.Comparison: Coca-Cola's biggest rival, PepsiCo, and its performance
The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. With its market value, the multinational food and beverage company PepsiCo directly follows Coca-Cola in the ranking of the largest companies in the world. Even in the beverage market, which both companies are best known for, Pepsi can't hold a candle to Coca-Cola, reaching a brand value of only approximately 19 billion U.S. dollars. In fact, it's food that is the best performing segment for the company. From what was initially a balanced beverage-to-food ratio, this development has slowly become apparent lately, and is now at roughly 40 to 60 percent. According to PepsiCo's most recent annual report, the company generated a net revenue of approximately 92 billion U.S. dollars worldwide. At the same time, it recorded a net income of around nine billion U.S. dollars.The beverage industry has been greatly impacted by the rivalry between the two companies, which has encouraged both corporations to innovate and improve their products. Brand rankings list the Coca-Cola brand, for good reasons, as one of the most valuable and recognizable brands worldwide, even though PepsiCo’s net revenue is exactly fifty percent more than Coca-Cola's.
