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Advertising in Canada

Statistics report on advertising in Canada

Advertising in Canada

This report has been compiled to provide statistical information about advertising in Canada, with a general overview of the North American market, the Canadian one, and chapters on both traditional and digital advertising. Included is also a chapter with a focus on consumer insights.

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Table of contents

Overview

6
  • Premium Forecast Ad spend in North America 2017-2027
  • Premium Forecast Distribution of traditional & digital ad spending in North America 2023, by country
  • Premium Forecast Change in advertising spending in North America 2018-2027, by type
  • Premium Statistic Growth of advertising spending in North America 2000-2024, by medium
  • Premium Forecast TV and video ad spend in North America 2017-2027
  • Premium Forecast Audio ad spend in North America 2017-2027

Market insights

8
  • Premium Statistic Advertising revenue in Canada 2012-2023
  • Premium Statistic Traditional and digital media advertising spending in Canada 2022-2027
  • Premium Statistic Canada advertising spending change 2015-2025
  • Premium Statistic Digital ad spend share in Canada 2022, by format
  • Premium Statistic Advertising and related services operating revenue in Canada 2012-2021
  • Premium Statistic Advertising and related services operating expenses in Canada 2012-2021
  • Premium Statistic Advertising industry operating revenue share in Canada 2013-2020, by province
  • Premium Statistic Share of advertising and related services sales in Canada 2013-2021, by client type

Traditional advertising in Canada

5
  • Premium Statistic Canada TV advertising revenue 2003-2022
  • Premium Statistic TV ad spend by type in Canada 2018-2022
  • Premium Statistic Canada: radio advertising revenue 2003-2022
  • Premium Statistic Radio ad spend in Canada 2018-2022, by radio type
  • Premium Statistic Canada: newspaper advertising revenue 2015-2021

Digital advertising in Canada

7
  • Premium Statistic Internet advertising revenue in Canada 2022, by format
  • Premium Statistic Canada internet ad revenue 2022, by category
  • Premium Statistic Digital ad spend share in Canada 2022, by format
  • Premium Forecast Digital Market Outlook: social media ad spend in Canada 2018-2027, by device
  • Premium Forecast Digital Market Outlook: search ad spending in Canada 2019-2028, by device
  • Premium Forecast Digital Market Outlook: digital classifieds ad spend Canada 2019-2028, by category
  • Premium Forecast Mobile ad spend in Canada 2019-2028, by format

Consumer insights

7
  • Premium Forecast Attitudes towards online advertising in Canada 2023
  • Premium Forecast Non-digital advertising touchpoints in Canada 2023
  • Premium Forecast Sources of inspiration for new products in Canada 2023
  • Premium Forecast Drivers of online recommendations in Canada 2023
  • Premium Forecast Most popular influencer genres in Canada 2023
  • Premium Statistic TikTok influencer marketing content types in the U.S. & Canada 2022
  • Premium Statistic YouTube influencer marketing content types in the U.S. & Canada 2022
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FURTHER REPORTS

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