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Men's beauty in Japan

Statistics report on the men's beauty market in Japan

Men's beauty in Japan

This statistics report provides an overview of the Japanese men's beauty market. With a focus on the use of cosmetics among male consumers, the report includes statistics on the men's cosmetics market, user behavior, men's perception of skincare and makeup, and financial data of major brand owners. The report further contains data on beauty services directed at male consumers.

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Table of contents

Overview

5
  • Premium Statistic Domestic cosmetics market size in Japan FY 2013-2023
  • Premium Statistic Domestic cosmetics market share in Japan FY 2022, by category
  • Premium Statistic Men's beauty market size in Japan FY 2018-2023
  • Premium Statistic Men's cosmetics market size in Japan 2020-2023
  • Premium Statistic Most purchased cosmetic products among men in Japan 2023

Beauty perception

5
  • Premium Statistic Common hair-related worries among men in Japan 2023
  • Premium Statistic Common face-related worries among men in Japan 2023
  • Premium Statistic Men's positive opinion on skincare in Japan 2024
  • Premium Statistic Men's negative opinion on skincare in Japan 2024
  • Premium Statistic Men's opinion on men doing makeup in Japan 2023, by age

Beauty routine

5
  • Premium Statistic Men's common beauty practices in Japan 2023
  • Premium Statistic Men's reasons for starting beauty care in Japan 2023
  • Premium Statistic Popular beard grooming tools in Japan 2023
  • Premium Statistic Men's average monthly beauty expenditure in Japan 2019-2023
  • Premium Statistic Men's average monthly beauty expenditure in Japan 2023, by age

Skincare

5
  • Premium Statistic Share of men buying skincare products in Japan 2019-2023
  • Premium Statistic Share of men doing skincare in Japan 2024
  • Premium Statistic Share of men doing skincare in Japan 2023, by age
  • Premium Statistic Men's skin moisturizer market size in Japan 2020-2023
  • Premium Statistic Men's average monthly skincare expenditure in Japan 2020-2023

Makeup

4
  • Premium Statistic Share of men buying makeup products in Japan 2019-2023
  • Premium Statistic Men's reason for not using makeup in Japan 2023, by age
  • Premium Statistic Men's average monthly makeup expenditure in Japan 2020-2023
  • Premium Statistic Purchase channel of choice for makeup in Japan 2023, by gender

Beauty services

5
  • Premium Statistic Barber market size in Japan FY 2014-2023
  • Premium Statistic Number of barber shops Japan FY 2006-2023
  • Premium Statistic Share of men frequenting beauty parlors in Japan 2016-2023
  • Premium Statistic Men's beauty parlor utilization in Japan 2023, by age group
  • Premium Statistic Utilization rate of beauty services by men in Japan 2023, by type

Companies

5
  • Premium Statistic Men's interest in skincare brands in Japan 2024
  • Premium Statistic Kao's net sales in Japan FY 2018-2022
  • Premium Statistic FineToday's net sales 2022-2023
  • Premium Statistic Mandom's male grooming business net sales FY 2014-2023
  • Premium Statistic Shiseido's net sales in Japan FY 2018-2022
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FURTHER REPORTS

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