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Social media marketing in China

Statistics report on social media advertising and marketing in China

Social media marketing in China

This report offers the latest statistics on social media advertising and marketing in China. It starts with a market overview to highlight the importance of social media marketing. The report then looks into the marketing strategies of advertisers and compares various social media channels. The report ends with insights on how consumers interact with the content and ads on social media platforms.

Table of contents

Overview

6
  • Premium Statistic Market size of online advertising in China 2018-2025
  • Premium Statistic Number of social media users in China 2018-2027
  • Premium Statistic Market share of online advertising in China 2022-2023, by ad type
  • Premium Statistic Social media ad revenue growth in China 2013-2023
  • Premium Statistic Social media ad revenue in China 2012-2023
  • Premium Statistic Influence of social media ads in purchases in China 2023

Advertisers & marketers

7
  • Premium Statistic Changes in marketing costs among brands in China 2022-2023
  • Premium Statistic Online ad spending changes in China 2021-2023, by ad type
  • Premium Statistic Leading content type with marketing budget increase planned in China 2024
  • Premium Statistic Growth of social marketing budget in China 2018-2024
  • Premium Statistic Budget change of social marketing in China 2023, by advertiser type
  • Premium Statistic Major formats of social marketing in China 2024
  • Premium Statistic Most used marketing technologies in China 2023

Social media platforms

7
  • Basic Statistic Most popular social media in China Q3 2023
  • Premium Statistic Online ad spend share in China 2023, by platform
  • Premium Statistic Leading platforms for recommendation-based marketing in China 2022
  • Premium Statistic Share of WeChat Moments ad revenue in China H1 2022, by major industry
  • Premium Statistic Share of Douyin ad revenue in China H1 2022, by major industry
  • Premium Statistic Recommendation marketing on Xiaohongshu in China 2023, by industry
  • Premium Statistic Share of Kuaishou ad revenue in China H1 2022, by major industry

Social media users

6
  • Premium Statistic Major brand information sources in China Q3 2023
  • Basic Statistic Social media usage for brand research in China 2023, by platform type
  • Premium Statistic Reasons for viewing social media ads China 2023
  • Premium Statistic Reasons for clicking on social media ads China 2023
  • Premium Statistic Reasons for disliking social media ads China 2023
  • Premium Statistic Perceived impact of social media ads in China 2023, by ad type

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