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Leading webshops for physical products in Sweden 2022

Published by
L. Yltävä,
Mar 26, 2024
Apotea was the most popular webshop among Swedes in 2022, with about 15 percent of the survey respondents preferring it. The German marketplace Zalando ranked second. The marketplace was the favorite online store of nearly six percent of Swedish consumers.

Leading 20 webshops for physical products in Sweden in 2022

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Release date

February 2023

Region

Sweden

Survey time period

December 2022

Number of respondents

1,200 respondents*

Age group

18-79 years

Special properties

consumer who have online shopped

Method of interview

Online panel

Supplementary notes

* based on 12 monthly surveys with just over 1,200 respondents.

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