Number of active shoppers on Singles' Day in China 2017-2018, by e-commerce platform
This statistic compares the number of active e-commerce platform users on Singles' Day in China in 2017 and 2018, by e-commerce platform. On November 11 of 2018, around 353.7 million people shopped on Alibaba's Taobao and Tmall websites, whereas social e-commerce platform Pinduoduo received around 119.4 million active shoppers that day.