U.S. Amazon retail e-commerce sales 2018-2019, by segment
This statistic presents the distribution of Amazon's retail e-commerce sales in the United States from 2018 to 2019, by segment. In 2018, 32 percent of Amazon's retail e-commerce sales was through their direct sales channels, while their marketplace sales accounted for 68 percent of the total share. In 2019, it is projected that the share of direct sales will decrease to 29.3 percent, while in comparison marketplace sales will have an increase of 2.7 percentage points, with a total value of 70.7 percent.