France: barriers for online shopping 2019

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The ranking of features that prevented French from buying online in a survey from 2019, is presented in this graph. It appears that for 95 percent of the respondents, the slow upload of pictures and/or videos was a feature that prevented them from shopping online. Also, not knowing when the company would deliver the parcel was a negative aspect as well. About 85 percent of the respondents mentioned the complicated navigation or return process.

Do these features prevent you from purchasing online?

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Release date

February 2020

More information

Region

France

Survey time period

May 27 to July 10, 2019

Number of respondents

24,258*

Age group

18 years and older

Special properties

Regular e-shoppers

Method of interview

Online interview

Supplementary notes

The question was phrased by the source as follows: "On the contrary, do the following features prevent you from buying online?"

*The source does not specify the number of respondents in France. The survey interviewed 24,258 persons across 21 European countries. The source adds the following information: "Between 801 and 1,550 participants were interviewed per country."

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