Netherlands: maximum time spent to pick up online groceries 2016-2018

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Between 2016 and 2018, the amount of time consumers were willing to spend to pick up their online grocery order decreased steadily. Consumers surveyed in 2016 indicated that they were willing to spend over ten minutes to travel to collect their order, whereas in 2018, this figure increased marginally, with respondents indicating they were willing to spend just under nine minutes to collect their groceries.

If you had to pick up your groceries ordered online, what is the maximum time you are willing to travel for this?*

Characteristic	Travel time in minutes
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Release date

November 2018

More information

Region

Netherlands

Survey time period

1 June, 2018 to 9 June, 2018

Number of respondents

n 2017=536; n 2018=635

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

* The question was phrased by the source as follows: "Als u de online bestelde boodschappen zelf zou gaan afhalen, hoe lang bent u dan maximaal bereid daarvoor te reizen?" (English: "If you had to pick up your groceries ordered online, what is the maximum time you are willing to travel for this?")

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