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In the first half of 2022, the global viewability rate of mobile web display ads stood at 66.9 percent, meaning nearly 67 percent of display ads displayed on the mobile web were in view in the measured period. Among the surveyed 20 countries, eight had viewability rates higher than the world's average at that time.
Mobile web display advertising viewability rates in selected countries worldwide in 1st half 2022
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- Mobile web display ads time-in-view worldwide 2021, by country
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TotalMedios. (September 16, 2022). Mobile web display advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/945600/mobile-web-display-ad-viewability-in-europe/
TotalMedios. "Mobile web display advertising viewability rates in selected countries worldwide in 1st half 2022." Chart. September 16, 2022. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/945600/mobile-web-display-ad-viewability-in-europe/
TotalMedios. (2022). Mobile web display advertising viewability rates in selected countries worldwide in 1st half 2022. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/945600/mobile-web-display-ad-viewability-in-europe/
TotalMedios. "Mobile Web Display Advertising Viewability Rates in Selected Countries Worldwide in 1st Half 2022." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/945600/mobile-web-display-ad-viewability-in-europe/
TotalMedios, Mobile web display advertising viewability rates in selected countries worldwide in 1st half 2022 Statista, https://www.statista.com/statistics/945600/mobile-web-display-ad-viewability-in-europe/ (last visited April 29, 2024)
Mobile web display advertising viewability rates in selected countries worldwide in 1st half 2022 [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/945600/mobile-web-display-ad-viewability-in-europe/