Video share in display ad spend UK 2024

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In 2021, video was expected to account for 54.1 percent of digital display advertising spending in the United Kingdom. The source projected that the share would increase to 59.8 percent by 2024.

Video share in digital display advertising spending in the United Kingdom (UK) from 2019 to 2024

Characteristic	Share
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Release date

July 2020

More information

Region

United Kingdom

Survey time period

2019

Supplementary notes

* Forecast.
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Show; includes outstream video ads such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and intersitial video ads.

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