Market share of hotel booking distribution channels in Sweden 2015
This statistic presents the market shares of hotel booking distribution channels in Sweden in 2015. Hotel chains and cooperations with central reservation systems (CRS) represented 24.2 percent of overnight bookings in Sweden that year. Direct bookings, such as emails or via phone each had a share of about 16 percent of bookings. Online booking agencies (such as Booking.com and Expedia) represented 8.8 percent of hotel bookings made in Sweden in 2015.