Most popular categories for online purchases in China 2024

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The variety of products that can be purchased online is continuously growing. Among Chinese consumers the two most popular categories for online purchases are Clothing and Shoes. 50 percent and 45 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 4,018 respondents in China, in 2024.
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Most popular categories for online purchases in China as of March 2024

Characteristic	Share of respondents
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Number of respondents

4,018 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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