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The biggest motivators for tourists from China to visit Great Britain are the cultural attractions and to try local food and drink. According to a survey conducted in 2016, 37 percent chose Britain as a holiday destination in order to try local food and drink compared to only an 18 percent average for global markets overall. Cultural attractions motivated a similar number of Chinese tourists as other international toursts, at just over 40 percent.
Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016
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VisitBritain. (November 1, 2019). Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016 [Graph]. In Statista. Retrieved May 14, 2024, from https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/
VisitBritain. "Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016." Chart. November 1, 2019. Statista. Accessed May 14, 2024. https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/
VisitBritain. (2019). Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016. Statista. Statista Inc.. Accessed: May 14, 2024. https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/
VisitBritain. "Motivations for Tourists from China Choosing Great Britain as a Holiday Destination as of 2016." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/
VisitBritain, Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016 Statista, https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/ (last visited May 14, 2024)
Motivations for tourists from China choosing Great Britain as a holiday destination as of 2016 [Graph], VisitBritain, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/739021/chinese-tourists-reasons-for-visiting-britain/