NBA finals: upfront cost of a TV commercial 2014-2018
How does NBA compare to other sporting events in terms of advertising?
Throughout the last decade of sports broadcasts, Super Bowl has been leading the pack and generating the highest TV ad revenues, second only to Olympic Games. While the highest results for those two events reached roughly 420 million U.S. dollars (Super Bowl) and 1.97 billion U.S. dollars (the Olympics), the largest amount generated by NBA finals was in 2015, at 251 million. However, with the growing number of viewers tuning into NBA broadcasts, ad revenues have yet a chance to increase.