Multichannel e-commerce sales in the U.S. 2020-2023
To reach as many potential customers as possible, many e-commerce companies implement a multichannel selling strategy, which means that they offer their products or services via different platforms (online and mobile stores, apps, social media, among others). In 2020, multichannel online retailers generated more than 350 billion U.S. dollars in e-commerce sales in the United States. The figure was expected to exceed 575 billion by 2023.