Global market share of fragrances 2013, by fragrance type
Fragrance Market Worldwide
Fragrances are derived from a mixture of essential oils or aroma compounds, fixatives and solvents commonly used to provide pleasant scent to the human body, animals, food, objects and any living space. The global fragrance market can be broken down into three categories such as perfume, deodorant and others.
As the statistic above shows, cosmetics and toiletries had the second highest market share in regards to the global fragrance market in 2013. In 2014, the global flavors and fragrances market was valued over 20 billion euros with Givaudan being the leading flavor and fragrance company in the world with a market share of over 19 percent.
North America is the largest global market when it comes to flavors and fragrances. In 2014, the market was valued at 7.5 billion U.S. dollars and is expected to increase to just under ten billion U.S. dollars by 2019. In 2015, the leading women's fragrance brand in the United States was Elizabeth Taylor's White Diamonds. The brand generated approximately 23.2 million U.S. dollars, just about double what the second leading brand, Viva La Juicy, generated.