Spain: OOH advertising formats 2022 | Statista

Nota: La página que ha solicitado no está en su idioma predeterminado. Usted está usando nuestra plataforma en otro idioma ahora.

In 2022, buses were the advertising medium in which more people saw outdoor advertising in Spain. Specifically, just over 20.5 million people in the country saw some type of advertisement of this type on this means of transport. In second and third position were, respectively, billboards and billboards and bus stops.

Number of respondents that had perceived out-of-home advertising in Spain in 2022, by format (in 1,000s)

Characteristic	Number of respondents in thousands
Bus	20,534
Billboards	18,870
Bus stops	18,721
Street furniture/illuminated advertising	13,005
Outdoor/street clocks	12,171
Single-pole billboard	12,105
Shopping centers	8,798
Newsstands	7,300
Large urban furniture	6,820
Morris columns	6,405
Neon signs on buildings	6,124
Building banner	6,062
Advertising flag	5,298
Screens in lottery/gambling establishments	5,030
Car parks	4,992
Containers	4,887
Subway cars	4,040
Subway stations	3,844
Subway screens	2,811
Trains	2,524
Taxis	2,142
Airports	1,183
Bicycles	1,051

Loading statistic...

Download

Source

Show detailed source information?

Register for free

Already a member?

Source

Use Ask Statista Research Service

Release date

December 2022

More information

Region

Spain

Survey time period

January to November 2022

Number of respondents

30,000*

Age group

14 years and older

Special properties

weekly exposure

Supplementary notes

* 25,500 interviewed face-to-face and 4.500 surveyed online.

Open this statistic in...

Citation formats

Other statistics on the topic

Leading outdoor advertising companies worldwide in 2023, by revenue (in million U.S. dollars)

Brands & Leaders

Leading out-of-home (OOH) advertising companies worldwide in 2023, by revenue

Year-on-year change in retail footfall in the United Kingdom (UK) in December 2023, by shopping location

Retail & Trade

Retail footfall year-on-year change in the UK December 2023, by location

Out-of-home (OOH) advertising expenditure in the United Kingdom (UK) from 2011 to 2023 (in billion GBP)

Advertising

OOH advertising spending in the UK 2011-2023

Traditional out-of-home (OOH) and digital out-of-home (DOOH) revenue worldwide from 2014 to 2028 (in billion U.S. dollars)

Advertising

Global OOH and DOOH advertising spending 2014-2028

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Starter Account

The ideal entry-level account for individual users

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$199 USD / Month *

Professional Account

Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

9

Related statistics

10

Further Content: You might find this interesting as well

Topics

Advertising consumption and perception in the U.S.

Advertising in the United States

Advertising worldwide

Advertising in Canada

Luxury advertising and marketing

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year

Learn more about how Statista can support your business.