This statistic shows the share of time spent online on selected digital content categories. As of December 2016, it was found that 20 percent of U.S. digital minutes were spent on social media. Music content accounted for 11 percent of internet usage time.
Distribution of digital time spent on selected content categories in the United States as of December 2016
Activity
Percentage of usage time
Social
20%
Multimedia
14%
Entertainment - Music
11%
Games
8%
Portals
5%
Retail
5%
Directories/Resources
4%
News/Information
3%
E-mail
3%
Search/Navigation
3%
Instant Messengers
2%
Photos
2%
Lifestyles
2%
Created with Highcharts 7.2.2ActivityPercentage of usage time20%20%14%14%11%11%8%8%5%5%5%5%4%4%3%3%3%3%3%3%2%2%2%2%2%2%2%2%16%16%SocialMultimediaEntertainment - MusicGamesPortalsRetailDirectories/ResourcesNews/InformationE-mailSearch/NavigationInstant MessengersPhotosLifestylesSportsAll Other
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comScore. (May 9, 2017). Distribution of digital time spent on selected content categories in the United States as of December 2016 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/444956/share-of-us-online-time-spent-on-online-content/
comScore. "Distribution of digital time spent on selected content categories in the United States as of December 2016." Chart. May 9, 2017. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/444956/share-of-us-online-time-spent-on-online-content/
comScore. (2017). Distribution of digital time spent on selected content categories in the United States as of December 2016. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/444956/share-of-us-online-time-spent-on-online-content/
comScore. "Distribution of Digital Time Spent on Selected Content Categories in The United States as of December 2016." Statista, Statista Inc., 9 May 2017, https://www.statista.com/statistics/444956/share-of-us-online-time-spent-on-online-content/
comScore, Distribution of digital time spent on selected content categories in the United States as of December 2016 Statista, https://www.statista.com/statistics/444956/share-of-us-online-time-spent-on-online-content/ (last visited January 21, 2025)
Distribution of digital time spent on selected content categories in the United States as of December 2016 [Graph], comScore, May 9, 2017. [Online]. Available: https://www.statista.com/statistics/444956/share-of-us-online-time-spent-on-online-content/
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