Share of U.S. online time spent on digital content 2016

Published by
Ani Petrosyan,
Dec 7, 2024
This statistic shows the share of time spent online on selected digital content categories. As of December 2016, it was found that 20 percent of U.S. digital minutes were spent on social media. Music content accounted for 11 percent of internet usage time.

Distribution of digital time spent on selected content categories in the United States as of December 2016

ActivityPercentage of usage time
Social 20%
Multimedia 14%
Entertainment - Music 11%
Games 8%
Portals 5%
Retail 5%
Directories/Resources 4%
News/Information 3%
E-mail 3%
Search/Navigation 3%
Instant Messengers 2%
Photos 2%
Lifestyles 2%
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2ActivityPercentage of usage time20%20%14%14%11%11%8%8%5%5%5%5%4%4%3%3%3%3%3%3%2%2%2%2%2%2%2%2%16%16%SocialMultimediaEntertainment - MusicGamesPortalsRetailDirectories/ResourcesNews/InformationE-mailSearch/NavigationInstant MessengersPhotosLifestylesSportsAll Other
0%1%2%3%4%5%6%7%8%9%10%11%12%13%14%15%16%17%18%19%20%21%22%

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Release date

May 2017

Region

United States

Survey time period

December 2016

Special properties

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