Book purchase incentives by gender France 2015

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This statistic displays purchase incentives for books among French respondent as of 2015, by gender. It reveals that women were more receptive to the presence of an author on television or on the radio in their purchasing process than men. Indeed, 53 percent of women interviewed cited it as an incentive to purchase a book, compared to 40 percent of men.

Incentives to purchase books in France as of 2015, by gender*

Characteristic	Men	Women
Recommendation from someone close to you	84%	87%
Desire to read a book from an author that you appreciate	79%	88%
Recommendation from a journalist, a critic	59%	66%
Presence of the author on TV or on the radio	40%	53%
Advertisement	37%	46%
Recommendation from a teacher	31%	39%
Trust in the publisher or collection	34%	34%
The book won a literary award	23%	34%
Recommendation from an internet user	31%	26%
None of these incentive	2%	2%

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Release date

March 2015

More information

Region

France

Survey time period

February 3 to 11, 2015

Number of respondents

776 respondents

Age group

15 years and older

Special properties

people who choose the book they will purchase before going to a point of sale

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* This question was phrased by the source as follows: "what can make you want to purchase a book in particular before going to the point of sale?"

Respondents could cite several purchase incentives.

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