Entrepreneurial attitudes in North America 2023

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Whereas more than 60 percent of the respondents in Canada saw good opportunities to start a business in their area in 2023, just above half in the Untied States did the same. On the other hand, only half of the respondents in the U.S. said they believed they had the capabilities needed to start a business, compared to 57 percent in Canada.

Entrepreneurial attitudes and perception in North America in 2023, by country

Characteristic	Canada	United States
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Release date

February 2024

More information

Region

North America

Survey time period

2023

Number of respondents

about 2,000 per country

Age group

18-64 years

Special properties

data is composed of the Adult Population Survey and the National Expert Survey

Method of interview

Questionnaire

Supplementary notes

Definitions of presented indicators:
The perception of entrepreneurial opportunities reflects the percentage of individuals who believe there are opportunities to start a business in the area they live in.
Perceived capabilities reflect the percentages of individuals who believe they have the required skills, knowledge and experience to start a new business.
The measure of fear of failure (when it comes to starting your own business) applies to those who perceive opportunities only.

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