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Feelings towards trade shows' effectiveness among event marketers in the U.S. 2024

Published by
J. G. Navarro,
Apr 18, 2024
During a survey among event marketers in the United States released in early 2024, over half (or 53 percent) of respondents reported feeling optimistic about the effectiveness of trade shows. Still, according to the same study, the average number of in-person trade shows U.S. marketers intended to attend in 2024 decreased compared to the previous year.

Feelings towards the effectiveness of trade shows among event marketers in the United States as of February 2024

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Source

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Release date

February 2024

Region

United States

Survey time period

as of February 8, 2024

Number of respondents

<100

Special properties

among event marketers

Supplementary notes

The source does not specify the survey's type or date.

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