Influence of online videos on travel activities in the U.S. 2013

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This statistic shows the influence of online videos on the way US consumers thought about, planned, or booked travel as of June 2013. During the survey, 64 percent of business travelers stated that online videos influenced where they decided to travel, and 58 percent of leisure travelers said the same.

Thinking about online videos, how would you say watching them has influenced the way you think about, plan, or book travel?

Characteristic	Leisure	Business
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Release date

November 2013

More information

Region

United States

Survey time period

May to June 2013

Number of respondents

2,464 (leisure n = 1533; business n = 931)

Age group

21-54 years

Special properties

respondents reside in the U.S., go online at least once per month, and have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months; base: watched/commented on travel-related video

Method of interview

Online survey

Supplementary notes

Multple answers were possible.

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