U.S. Snapchat ad revenues 2015-2018, by segment
This statistic presents the projected Snapchat advertising revenues in the United States from 2015 to 2018, sorted by segment. In 2016, the company generated an estimated 150 million U.S. dollars in Discover ads and a further 29.2 million U.S. dollars through sponsored geofilters. Snapchat is one of the most popular social networks worldwide and an especially potent marketing tool when targeting teens and young adults. According to a spring 2017 survey,