Social network profile ownership in the United Kingdom (UK) 2015-2020, by age group
Is Facebook losing younger users?
Just as the monthly number of Facebook visitors aged 55 years or older grew by 2.4 million from March 2016 to 2018, there were 400,000 fewer visitors aged from 18 to 34 years old. Instagram attracted approximately 1.7 million additional users in the same age range, while Snapchat attracted an additional 5.4 million visitors aged 18 to 24.
Age and gender profile of Facebook users
As of 2021, the number of female Facebook users in the UK is higher than the number of male Facebook users across all age ranges. Those aged 25 to 34 years make up the largest group, at over 12 percent.