Top ways in which AI elevates event marketing experience in Europe & the U.S. 2023
As of November 2023, according to a survey conducted in the United States, the United Kingdom, France, Germany, and Italy, marketing professionals said that artificial intelligence (AI) could elevate event attendees' experience by offering a more personalized experience - 31 percent of respondents pointed towards it. Another 21 percent of surveyed professionals stated that AI could aid with content recommendations at marketing events.